Brushing up on Beauty Product Launches

The Tek purse set, with small oval paddle brush, comb and ecru cotton travel pouch. Handmade in Italy. I met the little fella through a Zoom product launch this week. It comes in red, pink (rosa), lime, orange, light blue and natural.

Let's play a game of telephone. You remember that, right? Someone starts a word or phrase and whispers it into the ear of the person beside them. The message is passed along and then the last person repeats what they heard. So funny. The message changes so much and everyone laughs.

With our social media saturation, though, beauty brands can start a message and share it like a hurried whisper, putting product samples in the hands of influencers. Bring on the views, the clicks, the purchases.

New beauty products have long been delivered to magazines with fancy bouquets to catch the editor's eye. Then there are breakfasts, dinners, spa visits, treatments. (Try Botox on your lunch break, our treat.) I went to a Montauk spa weekend for a product line launch. We editors all rode a party bus from NYC Friday after work. My friend Moey watched young Figgy back home. We had a lobster dinner, with lobster bibs.

Today, lavish events still happen, but for the bread and butter crowd, cue the Zoom launch. You get an email invite (Tek's was from polished PR person Pauline). You RSVP. The samples are sent to your doorstep/mailbox, so you can try them, hold them.

Then you attend the Zoom, maybe 30 minutes, with other colleagues and a beauty expert to talk about the brand. 

Snip, snap, done. Now here I am blogging about this brand*. 

Until now, the other petite travel brush of which I was enamored was the travel gold hairbrush from Aerin. I loved it so much that I ordered it for Spice last Christmas, when she was 16. Like Tek, it is also handcrafted in Italy. But beyond that, the little wonder is galvanized with 24k gold.

________________________________________________

*Tek's claims, abridged:

Our small purse brush made of 100% FSC®-certified ash wood, detangles without damaging the hair. The wood is stained in a water-based, non-toxic, non-allergenic colour, the handle is treated with vegetable waxes and oils...and the white cushion is in pure rubber. The small brush is practical to carry everywhere, whether traveling, at the beach or the gym. 

Our products are Made in Italy, Vegan and 100% FSC®-certified, meaning they are produced with the environment in mind. To further reduce their environmental impact, they come with unique and ecological packaging, highlighting our commitment to beauty and sustainability.