|Newport Academy believes in the superpower of healthy food.|
|The press lunch drew writers and psychologists and psychologist/writers,|
such as the bearded fellow on the left. Please notice the party favors--lovely little burlap pouches
that held sandalwood mala beads handmade in Nepal for Newport Academy.
I've been to many press events and media launches, from seeing sultry Catherine Deneuve in the 1980s at the French Embassy [to celebrate her new fragrance] to nibbling on button-size cupcakes with Lilly Pulitzer execs at the LeSportsac store in SoHo the year the bag company rolled out floral Lilly patterns. I bought a crossbody that night, and still love it. [It's machine washable.]
Whether working on staff or as a freelancer, my Inner Marketer has always loved these parties. So clever, the way the PR firms pull off events and deliver the message. Jane Cosmetics once took a busload of magazine beauty editors to Gurney's in Montauk in the Hamptons for spa treatments and a lobster dinner [I, the Lifestyle Writer, went by default]. I tasted my first fabulous Better Nutter [big exquisite PB sandwich cookie by Thomas Keller] from Bouchon Bakery at a press event for Samsung when it had a big space in The Shops at Columbus Circle, where the bakery still is.
So there I was Wednesday in NYC at a press lunch for Newport Academy, a place that treats teens with substance abuse problems, anxiety, depression, eating disorders and more. It's a rehab facility with locations in beautiful areas such as Newport Beach, California and Litchfield County, Connecticut.
I had/have looming work deadlines, should have sat at my desk to write but something about this invitation intrigued me. My own beloved daughter, Figgy, dealt with an eating disorder starting in high school that could have taken her tender young life. Dan and I, but mostly Fig, I think, had to do hard work to fight that--with a team of experts. Fig is thriving now at 22 as a biology major at Montclair State. We are very proud of her and she is very proud of herself. So when Newport Academy press releases pop up in my in box, I find it hard to click "delete" before reading them.
I took notes. I met many Newport A. staffers, who wear preppy navy blazers with the academy emblem. If you check the website and "meet the team," you will see the blazers, sweaters and shirts. I like them. Jamison Monroe, Founder and CEO, told us from the head of the farm table that he had abused his Adderall and Ritalin through high school and college and that it was a "dark time for my family and me." His family sent him to several residential places. So he understands.
Food for thought. All food for thought. I spent quite a while writing this, but I think the time investment was important. The topic is real.
Good day to us all.